Top 5 tips for creating great Facebook content


A few years back, when Mark Zuckerberg came up with a concept for a social networking site called Facebook, he certainly had no idea the significance it would have in peoples lives in years to come. And now, 11 years on, Facebook’s more than one billion users make it a cultural, economic and social phenomenon and has revolutionised the way we look at social networking. It’s most definitely the biggest platform you can get if you seek to engage with many people simultaneously and the fact that it can help businesses in growing and reaching out to a new customer base has added to its popularity. It’s simple: businesses nowadays simply cannot ignore Facebook and it’s social media power in an effort to promote their brand.

Today when you look at Facebook and the groups or fan pages that exist on the site, you will find that every popular brand is there. They are not only there but are active on almost a daily basis. For the present generation, who spend a lot more time on the internet than on the TV, brands needed to change their approach and ensure that their Facebook pages were up to scratch with relevant and appropriate material. Which poses the question: What is the key to posting effective and engaging content on Facebook? In this latest blog, I have come up with 5 top tips for creating great Facebook content, including some relevant examples who use Facebook effectively. So, my top tips are as follows;

  1. Post interesting content

There is no doubting the fact that content is king. The key to developing a winning fan page that builds fans and pushes your business forward is to post content that genuinely interests your customers. Whether its funny, emotional or controversial, the content on your Facebook page should ALWAYS be interesting, if not, then no one is going to remember or interact with your page.

pp1An example which always springs to mind for me is Paddy Power, the mischievous bookmakers who never disappoint with their cheeky and often controversial posts.  Its content creation strategy focuses on humour and fun, deriving from the main sporting news stories of the day while promoting its own campaigns.


Image via Paddy Power
Image via Paddy Power

As well as using humour, Paddy Power never fail to shock with their advertising.  This can be seen in the above image which was posted to their Facebook recently in which they unveiled a controversial IRA inspired billboard for the Marriage Referendum in May. Although controversial, Paddy Power’s strategy is clearly working over the longer term.


2. Use Competitions, but in moderation

Facebook competitions are a great way to interact with fans.Most businesses with a Facebook Page have run a contest of one sort or another, starting from some original prize ideas. Contests are great, but they should be a fun and exciting, try to avoid the usual ‘Like and Share’ competitions. Try an essay, photo, or video contest to get a higher level of engagement with fans.


Image via Dove
Image via Dove

Dove’s Real Beauty Should be Shared contest on Facebook hit the branding bullseye. They ran a fill in the blank contest, with photos. They asked their Fans to tell them why their friend “represents Real Beauty”, by filling in their friend’s name, and two things that make them beautiful. This was a brilliantly branded campaign.  Not only does Dove get a real, genuine face for further in-store marketing campaigns, but their brand is further associated with real people sharing – making their slogan more than just words.

Also, if you choose to run a Facebook contest, tag your customers so that the post appears on their wall too. That way you’re furthering your sphere of influence by reaching out to friends of your fans.


3.  Ask Questions

Facebook is one of the best ways to have a direct conversation with fans of your brand. You can make the most of this by encouraging discussion and sharing on your page. One of the best ways to do this is by asking questions. According to social media blogger, Jeff Bullas, Facebook posts that ask questions result in double the comments of other posts.


4. Keep it fresh

Like anything, building a presence on Facebook takes time. Posting regularly will make sure your followers get new content. Facebook suggests posting about once a day to ensure people keep returning to your page. However this will vary depending on your business. There can also be a risk with posting too much. As Mashable explains, posting more than that can have an adverse impact on your page engagement. It’s always best to post content that is well thought-out and valuable to your audience.

5. Target your posts effectively

Depending on your goals, you may want to post something that will interest people in specific ages, genders or more.

via Facebook
via Facebook

To help you reach precisely the right people, Facebook offer the ability to target posts to a subset of the people that like your Page. For example, a publisher can use targeting to post a story about a sports game that will only be shown to people that like the teams playing.

If you would like to know more about targeting Facebook posts, here’s a quick tutorial by NetBiz which should help:


There you have it, my top 5 tips for creating great Facebook content! If you would like to see more, don’t forget to like my Facebook page AB Digital Marketing or follow me on Twitter  for more digital marketing related content, any feedback would be greatly appreciated!

Until  next time,



C.I.T APPrentice Competition: The Final


As mentioned in my last blog post, we were delighted to hear that our APP idea ‘Prink’ was one of the 20 finalists chosen for the APPrentice competition. Here is a quick update on how we did on the day…

The Showcase

sm4                                   sm3

This is a picture of our completed stand on the day of the competition, complete with an APP overview, features of the APP, a step-by-step picture guide on how exactly the APP works and a poster designed for us by two students from business administration.

Overall, we had a great day showcasing our APP to both the judging panel and onlookers, who all seemed quite impressed by our overall idea. We gained useful and interesting feedback on how to tweek and improve our APP as well as additional features we could possibly incorporate.

The Awards

Before the winner was announced, former student of C.I.T and keynote speaker Andrew Murphy of Sláinte gave a great talk on entrepreneurship and the success of his business, which was very informative. For the awards, the prizes included;

  • Best APP idea
  • Runner up Prizes
  • Best Poster Design

We knew we had stiff competition if we were to win the award for best APP, as the quality of the remaining finalists was excellent with some great ideas being showcased on the day. Unfortunately, we did not win the award, but we believed that to have come this far was a great achievement in itself which we were proud of. Finally, I would like to thank all who were involved in the preparation and planning of the event, who organised a great day overall!

The Future of Social Media Marketing is Mobile

According to, ‘Social media marketing refers to the process of gaining website traffic or attention through social media sites.’

When we think of online marketing we can no longer just think about people assessing websites through a PC. We need to think about multiple devices and how our sites appear on these sites. In fact nowadays, it’s hard to imagine our lives without mobile devices. Many of us have become dependent on our mobiles, and almost all of us have at least one social media account, if not many. Social Media is huge, and it’s only going to expand and get bigger from a marketing perspective. It is fair to say that any company that doesn’t employ social media marketing methods in this day and age is simply missing out on a powerful strategy that could potentially bring your business a myriad of targeted customers

Which poses the question: Is social media marketing the future? It would be hard to disagree, taking into account the huge dependency and fascination many of us have with socialmedia.
social mediaIn December 2014, adweek had a very interesting article on ‘Social Media Addiction’ and some of the statistics and trends were staggering. Some of the statistics and trends included:

  • There are more than two billion active social media users worldwide, representing a global penetration rate of 28 percent.
  • Social networking already accounts for 28 percent of all media time spent online.
  • 18 percent of social media users can’t go a few hours without checking Facebook, and 28 percent of iPhone users check their Twitter feed before getting up in the morning.
  • 7.4 is the average number of social/communication apps that smartphone users have on their phone.
  • More than 500 million tweets are sent out per day by users.
  • The average visitor spends at least 15 minutes per day on Youtube.

These stats simply cannot be ignored. Social Media is very much in the present, and according to experts, it’s only going to get bigger. Here is entrepreneur, video blogger and social media expert Gary Vaynerchuk, discussing his take on the Future of Social Media Marketing:

Read Jorgen Poulsen’s interesting take on Social Media Marketing and the growth of video by clicking on the twitter link below:

Social media continues to expand and change every day. More and more emphasis is being put on social media marketing and it is extremely vital for any marketing team to keep a close eye on the future trends and developments in order to succeed in our newly digital society.

Keep an eye out for my latest blog post coming soon, which I will be discussing my top 5 tips for creating effective Facebook content.

Also, check out my Facebook page AB Digital Marketing and my Twitter account Áine Barrett Marketing here, don’t forgot to like and follow!

Until next time,


My Great App Idea

As part of our Digital Marketing module we were required to enter the APPrentice competition as part of CIT’s innovation week. Basically, we had to come up with a unique or clever APP and 20 finalists are then chosen.

From the beginning, we wanted to create an APP just for students. Taking that into consideration, we based our APP on student nights out. Student nights out may not be necessary, but  are an essential part of the college experience for many of the students of Ireland.

‘Prink’ is based on a very simple idea. Instead of queuing for long periods of time at the bar waiting to be served, Prink will allow you to order and prepay for your drinks before you even head out. You will receive a unique QR code with each purchase, which is quickly scanned by the bar staff and you recieve your drink in no time! By pre-ordering your drinks on Prink, you not only recieve your drink alot faster, but you get your drinks at a reduced rate, ideal for students on a budget!

There would of course be a limit as to how many drinks you can buy in one transaction on the APP, to hopefully reduce binge drinking among students.

I was shocked to say the least when I received an E-mail to say that our APP was one of the 20 finalists for The APPrentice! We will showcase our APP idea to a panel of judges on Friday the 13th of March.Hopefully ‘Prink’ has the potential to win the title of the best APP!

In the coming weeks, I will be updating my blog regurlarly with digital marketing content, so keep an eye out if you are interested!

  Subheading Update